×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

6 Secrets of a Successful B2B App

Published on .

There is a land rush to reach readers who are reading news and content on mobile devices. What's exciting about these devices is that they are not just a way to enable outbound communication, but a unprecedented way to receive (and interact with) information. Consumer publications have already jumped on this trend, developing exciting and innovative apps. But many b2b publishers have held back wondering how to jump into the game and make an app appropriate for their audience and affordable on budgets for smaller circulation titles. This webcast will provide b2b publishers with the information they need to choose a way to deliver content and create new revenue streams through mobile apps.
Most Popular
In this article: