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6 Strategies that increase social media ROI

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More and more, social media ROI is becoming top-of-mind for marketers, but it can be difficult to pull all the pieces of marketing efforts together to create a total sum ROI value, writes Brian Carter on the Salesforce Marketing Cloud blog. Whether you're spending money on marketing software or not, you are still investing time and resources in your social media marketing efforts and you want to know your social ROI. Here Carter offers some “paradigmatic and strategic ideas.” Run through them and check off what you've done and what's worked.
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