However, only 31% of respondents said their company was increasing its marketing budget.
Forty-two percent of respondents said customer acquisition was their primary goal, 32% said lead generation and 13% said branding.
Additionally, 68% of respondents said they planned to increase spending on social media. The same percentage of respondents said they intended to increase spending on online video.
The report was developed from an online survey of 464 respondents conducted in the first quarter.