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70% of industrial companies expect to increase sales this year

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Troy, N.Y.—Seventy percent of sales and marketing professionals in the industrial sector expect their companies to increase sales this year compared with 2009, according to “Trends in Industrial Marketing 2010,” a report released Wednesday by GlobalSpec.

However, only 31% of respondents said their company was increasing its marketing budget.

Forty-two percent of respondents said customer acquisition was their primary goal, 32% said lead generation and 13% said branding.

Additionally, 68% of respondents said they planned to increase spending on social media. The same percentage of respondents said they intended to increase spending on online video.

The report was developed from an online survey of 464 respondents conducted in the first quarter.

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