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BtoB

7Search, Sagoon partner to expand search marketing PPC reach

Published on .

Des Plaines, Ill.—Search engine and ad network company 7Search has partnered with Sagoon.com, a text analytics company that provides advanced semantic and natural language search capabilities, to provide larger volumes of appropriate traffic via the pay-per-click model, according to the two companies.

The Sagoon content-parsing technology can return search results from a number of sources, including news, video, directories and retail portals as well as search, the companies said.

—Christopher Hosford

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