Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


8 content marketing initiatives for 2012

By Published on .

On the Junta42 blog, Joe Pulizzi jumps on the New Year's Resolution bandwagon early in his post “8 Content Marketing Initiatives to Seriously Consider in 2012.” Among the eight initiatives are doing a visual content audit, testing a niche to become the leading resource in that defined area and buying the leading trade publisher in your market. He concludes, “Odds are, all of these won't work for you, but I guarantee that at least one could make a major impact on your business for 2012.”
Most Popular
In this article: