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BtoB

‘What is your biggest marketing push outside of the U.S. this year?'

Randall Rozin, global director-brand marketing and communications, Dow Corning Corp.

Published on .

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“We're continuing to make investments outside the United States. In fact, greater than half of our sales come from outside of the United States. So right now our key investments continue to be in China, (other) regions of Asia as well as South America. And we're continuing investments in a variety of countries where we're seeing good growth potential.”
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