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BtoB

‘Bloomberg Markets’ to be relaunched

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New York—Bloomberg announced that it plans to relaunch Bloomberg Markets with the November issue.

Bloomberg Markets said it plans to increase its rate base from 315,000 to 355,000 beginning with the January issue. The publication also said that its ad pages have increased 30% this year through the November issue compared with last year.

The magazine’s relaunch is supported by a global advertising campaign created by JWT, New York.

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