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BtoB

‘BtoB’ hires DiStefano as research director

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New York—John DiStefano has joined BtoB as research director, a new position. In this role, he will develop BtoB’s research offerings, including sponsored and custom research.

DiStefano most recently led McGraw-Hill Construction’s custom research activities. He also worked at United Business Media and is certified by the Marketing Research Association as a marketing researcher.

“This new hire will help us develop new and expanded, nonadvertising revenues,” said Bob Felsenthal, VP-publisher of BtoB and Media Business.

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