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‘BtoB’ virtual trade show Tuesday to focus on lead generation

Published on .

BtoB on Tuesday will host “Leading Edge: Demand Generation in the Digital Age,” a virtual trade show that will showcase the best lead-management technologies and tactics for b-to-b marketers. The free event runs from 11:30 a.m. ET to 5:30 p.m. ET. For more details and to register, go to http://www.btobonline.com/section/agenda2010.

The keynote speakers are: Joseph Jaffe, author and marketing and social media thought leader, and Charlene Li, author of “Groundswell: Winning in a World Transformed by Social Technologies” and “Open Leadership: How Social Technology Can Transform the Way You Lead.”

The event will also include several concurrent sessions and a virtual exhibit hall featuring 15 exhibitors. Among the sessions are “Moving Beyond Demand Generation to Revenue Acceleration: The Evolution of Revenue-centric Marketing” and “Advice From the Trenches—Connecting Marketing Automation and CRM.”

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