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BtoB

‘BtoB' to host virtual show on digital strategies

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New York—BtoB has announced plans for Digital Edge, a virtual trade show dedicated to the best in digital strategies and tactics for b-to-b marketers. The free event will be held Tues. Oct. 27 from 11:30 a.m. to 6 p.m. ET.

Marketing strategist and author David Meerman Scott will deliver the keynote address, “The New Rules of Marketing and PR for B-to-B.”

Other topics to be covered during Digital Edge include e-mail marketing, lead generation, online video, search engine marketing, social media, Web sites and landing pages, and Web analytics.

To register for Digital Edge, go to http://www.btobonline.com/digitaledge.

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