‘BtoB' launches iPhone, iPad app

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New York—BtoB has introduced a mobile app for the iPhone and iPad, providing mobile users with news, strategies and opinion pieces from BtoB and

Available from Apple's iTunes Store, the app offers users the opportunity to browse current issues of BtoB, bookmark favorite articles, search a growing archive of past issues and articles, view e-newsletters and receive notification of breaking news.

The free app, developed by digital and mobile publishing company Texterity Inc., also allows users to share comments on articles with other readers.

Interest in the app already is high, with almost 700 downloads the first day it was available.

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