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‘Where will you focus your marketing efforts in the fourth quarter?'

Mark Wilson, VP-corporate marketing, Sybase Inc.

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“Mobile is the word in Q4. Our big push will center around our enterprise mobility campaign. By using an integrated mix of print, online, mobile and social marketing, we're maximizing our reach and making it as easy as possible for our target audience to get our message anytime, anywhere. Staying true-to-brand with on-device advertising, we're delivering mobile advertising for mobile solutions on mobile devices. Content is still king: We're investing in blogging programs with sponsored blogs on third-party media sites, byline creation, published research—by teaming up with university professors and leveraging our smash asset “Mobility Management for Dummies.” Finally, we're using analytics tools like Tealium to analyze the impact of earned and owned media on our lead generation efforts.”
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