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‘Forbes' introduces Reputation Tracker program

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New York—Forbes announced Monday a new offering for advertisers called the Forbes Reputation Tracker. The program, which includes custom research about a particular advertiser's reputation, was developed with reputation management consulting firm, Reputation Institute. The Forbes Reputation Tracker measures a company's overall reputation as well as an advertising campaign's impact among Forbes' print and online readers. Reputation is measured in seven categories: innovation, leadership, citizenship, governance, products/services, performance and workplace.
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