FT said its figures show that 563,026 people accessed paid FT content daily between May 31 and July 4. This figure consists of average daily newspaper sales plus active FT.com and e-reader subscriptions. The data are supported by Deloitte.
This additional metric follows the introduction of the FT’s average daily global audience figure (ADGA), which was introduced in May.
“Traditional single-channel audience measures only tell part of the story of the FT brand’s health in today’s media landscape,” John Ridding, CEO of the Financial Times, said in a statement. “Our readers are increasingly platform-neutral—consuming FT content in print, online and on the go throughout the day—and our approach to measurement should reflect these new patterns and platforms.”