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BtoB

‘Journal’ names Fishkin VP-digital sales and marketing

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New York—The Wall Street Journal announced Wednesday that it has promoted Mark Fishkin to VP-digital sales and marketing. He will oversee advertising sales management and strategy for The Wall Street Journal Digital Network, which includes AllThingsD.com, Barrons.com, MarketWatch.com, SmartMoney.com and WSJ.com.

Fishkin had been executive director-digital solutions since January 2008. Previously, he was director-digital sales development at BusinessWeek.com. In his new role at the Dow Jones & Co., he will retain management of the digital solutions group.

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