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BtoB

‘Journal’ rolls out ‘WSJ Weekend’

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New York—Dow Jones & Co.’s The Wall Street Journal introduced an expanded Saturday newspaper this past weekend. Called “WSJ Weekend,” it now has four sections instead of three.

The new masthead features “WSJ” as the center logo. The “Money & Investing” section has been renamed “Business & Finance.” Two new sections are “Review,” covering the arts and ideas, and “Off Duty,” covering fashion, travel and food.

Advertisers in this first edition of “WSJ Weekend” included Dutton Press and Westin Hotels & Resorts.

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