‘What does your marketing budget for next year look like, and where will you increase spending?'

Heidi Melin, CMO, Polycom Inc.

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“We are in a high-growth market. Analyst expectation for our market segment is in the range of 25%-plus growth. Our marketing budgets will not scale at the same rate, although we do anticipate our marketing dollars to go up globally by no more than 5% to 7%. This includes investment in joint marketing with our channel partners. Our marketing investments will be heavily weighted toward supporting pipeline creation with demand-generation activities. Our
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