The Post Co. has owned Newsweek since 1961. According to the Publishers Information Bureau, the magazine’s advertising pages declined 20.4% in the first quarter of this year, following a drop of 25.9% for all of 2009.
In addition to Newsweek and The Washington Post, the Post Co. owns Kaplan educational services and cable TV operations. IDG Enterprise launches custom content unit Framingham, Mass.—IDG Enterprise, which publishes CIO, Computerworld and other tech brands, announced the launch of Strategic Content Services. The company said the unit will offer “content development and content optimization” services to help marketers produce custom content for vendor Web sites and social media networks.
“As IT vendors look to build community and engagement on their own branded platforms, IDG Enterprise’s deep market knowledge and expertise can help them in their efforts,” Michael Friedenberg, president-CEO of IDG Enterprise, said in a statement. “SCS is a natural expansion of our media portfolio that will enable us to partner closer with our customers and serve their evolving marketing needs.”
Charles Lee is senior VP of the IDG Enterprise Strategic Content Services and Custom Solutions Group.