×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

‘PCWorld,' ‘Macworld' introduce custom content division

By Published on .

Most Popular
San Francisco—International Data Group's PCWorld and Macworld announced Wednesday the formation of a custom content division called PCWorld|Macworld Content Works. The division will produce white papers, videos, events, websites and other materials for technology marketers.

Ted Greenwald was named content director of Content Works. Previously, he was a senior editor at Wired.

“As information overload continues to increase, marketers are telling us they have to work harder than ever to connect with prospects and customers. Content Works will deliver extraordinary content that will engage marketers' audiences in meaningful ways,” Mike Kisseberth, president-CEO of PCWorld and Macworld said in a statement.

In this article: