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‘PCWorld,’ ‘Macworld’ introduce custom content division

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San Francisco—International Data Group’s PCWorld and Macworld announced last week[CQ.} the formation of a custom content division called PCWorld|Macworld Content Works. The division will produce white papers, videos, events, websites and other materials for technology marketers.

Ted Greenwald was named content director of Content Works. Previously, he was a senior editor at Wired.

“As information overload continues to increase, marketers are telling us they have to work harder than ever to connect with prospects and customers. Content Works will deliver extraordinary content that will engage marketers’ audiences in meaningful ways,” Mike Kisseberth, president-CEO of PCWorld and Macworld said in a statement.

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