Dan Bagan recently took charge as publishing director of Supermarket News as the weekly publication gears up for its 50th anniversary in 2002.
Although he would not provide details, Bagan said Fairchild Publications plans to make some noise out of the golden anniversary, including offering sponsorship opportunities.
Bagan also will focus on developing special projects."In recessionary times, they [special projects] are a way to provide solutions to marketers," Bagan said. When wallets are tight, "special projects are tougher to put off rather than general ROP [run of press] pages."
Bagan has no plans to boost the current circulation of 45,000, all
fully paid. The publication is likely to add to its 50% market share as a result of the recent merger of VNU Business Media’s Progressive Grocer and Supermarket Business, both monthlies. Another factor that should play into the publication’s hands: Restaurant visits are down in consecutive years for the first time since 1994, and that bodes well for Supermarket News because, as Bagan put it, "people still got to eat."
Prior to joining Supermarket News, Bagan was publisher, since 1996, of Lebhar-Friedman’s Chain Store Age. He started his career in publishing in the sales department at Drug Store News.