‘What is your top marketing priority for next year?'

Kathy Button Bell, VP-CMO, Emerson

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“My greatest focus will be balancing digital needs—that is probably the hardest challenge. Market research helps you solve that problem. What do you need from a business perspective? How do we come up with digital assets for emerging markets? There is a lot to weigh on where the market opportunity is and what you want to do.”
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