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‘Do not track' hearings set on Internet privacy

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Washington, D.C.—A congressional hearing has been scheduled on Internet privacy and to explore the concept of a “do not track” registry for those who want to opt out of seeing behaviorally targeted ads on the Internet.

The House subcommittee on Commerce, Trade and Consumer Protection has scheduled the hearing for Dec. 2, to explore what kinds of information websites and advertisers will be allowed to collect without the approval of Internet users.

Such a registry would be similar to the National Do Not Call Registry, which enables people to opt not to receive commercial phone calls. If such a program were implemented, advertisers would still be able to deliver online ads, but not behaviorally targeted ones if the user opts out.

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