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BtoB

‘WSJ,’ ‘NYT’ continue sparring over ad slogan

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New York—Dow Jones & Co.’s The Wall Street Journal fired back Friday at The New York Times, which had accused it of appropriating the Times’ tagline, “Not just Wall Street. Every street.”

In a letter to Times attorney Richard Samson, Dow Jones VP-marketing Jennifer Jehn, wrote, “Our lawyers tell us we were within our rights to use the tagline to compare our two offerings. ... We never intended to run the ad for long. We think we’ve made our point. And to get a rise out of you is just a special bonus.”

In response to the letter and its jocular tone, a Times spokesperson said Monday, “Theft of intellectual property is no joke.”

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