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BtoB

‘New York Times' to launch expanded version of DealBook

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New York—The New York Times plans to debut Tuesday an expanded version of DealBook, its multiplatform brand covering the mergers and acquisitions sector.

In addition to adding new columnists, such as ProPublica's Jessie Eisinger, the reworked DealBook site will offer continual news updates. The morning DealBook e-mail newsletter will be revamped as well, and the new edition will be delivered daily after the markets close. The mobile WAP site will also be redesigned, and a DealBook app for BlackBerry devices is in the works, according to the Times.

DealBook began in 2001 as a daily e-mail report created by Aaron Ross Sorkin, who remains the DealBook editor. Barclays Capital Inc., The Goldman Sachs Group, Sotheby's and Tata Consultancy Services Ltd. are the charter advertisers for the DealBook relaunch.

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