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“How will email marketing evolve to maintain is position as a major channel?”

Dave Walters, product evangelist, Silverpop

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“What we're seeing is email getting more intelligent in understanding the fundamentals of marketing automation. A lot of rigor and measurement is coming to marketers who previously had been content with batching and blasting. At the end of the day, campaigns are getting smarter, click rates are going up and marketers are stepping up to the challenge of what recipients are interested in and not just shoving deals.”
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