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BtoB

“Is holding a marketing event on a boat a good idea or a bad idea?”

Lee Ann Daly, exec VP-CMO, Thomson Reuters Markets

Published on .

Most Popular
“I would say no. [It's not a good idea]. With boats and water, people have hidden fears about those things. You're inviting them and putting them in the position of maybe having to talk about something very personal. I wouldn't do it.”
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