Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


“Is holding a marketing event on a boat a good idea or a bad idea?”

Lee Ann Daly, exec VP-CMO, Thomson Reuters Markets

Published on .

“I would say no. [It's not a good idea]. With boats and water, people have hidden fears about those things. You're inviting them and putting them in the position of maybe having to talk about something very personal. I wouldn't do it.”
Most Popular
In this article: