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“What major marketing trends are you seeing for 2012?”

Ginger Shimp, marketing director, SAP

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“In 2012 we'll see lots of standard video and rich-media campaigns, but I anticipate we'll see a higher percentage of interactive video campaigns. Content will have to become more focused throughout the funnel to engage interactive participation. The successful delivery strategy will employ more pull tactics for higher ROI. Targeting and segmentation will ensure that the right message reaches the right audience for those successful interactions.”  
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