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“What has been the single most important benefit of Web analytics to your marketing efforts this year?”

Paul Phillips, director of marketing, Cox Business

Published on .

“Web analytics allows me to understand the demographics and psychographics of the market; to better create relevant, targeted marketing content and promotional offers that appeal to a prospect's demonstrated interests; and to know when to tweak current marketing and promotional campaigns leading to improvements in customer targeting and return on marketing investment results.”
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