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“What single recent marketing initiative are you most proud of?”

Jeff Perkins, senior manager, customer marketing, AutoTrader.com

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“We have been creating more digital tools to support our sales organization. Recently, we launched a comprehensive website that details our entire product portfolio. The site gives our salesforce the ability to create custom demos for specific customers, so a sales rep no longer has to rely on a one-size-fits-all brochure. The rep can use this tool to build a recommended product set that will meet the needs of a specific customer. The site has been an overwhelming success, with more than 2,000 custom demos created since the launch earlier this year.”
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