BtoB

A brand new day: AT&T introduces new corporate logo

Published on .

San Antonio—Freshly formed by SBC Communications’ purchase of its former parent company, AT&T Monday introduced a revamped corporate logo that adds a three-dimensional design to the globe that long represented AT&T’s brand. AT&T said the brand transition will be supported with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives.
Most Popular
In this article: