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BtoB

A brand new day: AT&T introduces new corporate logo

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San Antonio—Freshly formed by SBC Communications’ purchase of its former parent company, AT&T Monday introduced a revamped corporate logo that adds a three-dimensional design to the globe that long represented AT&T’s brand. AT&T said the brand transition will be supported with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives.
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