Getting a customer is not the end goal—it's the middle

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Paul Dunay, author of “Buzz Marketing for Technology,” argues that customer acquisition is no longer the “end state” for marketers; rather, it is “somewhere in the middle.” As Dunay writes in a recent blog post, “I would argue that the real work comes on Day Two of the customer's purchase. It's the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long-term support.” Read his blog to find out how marketers can use social media for customer support, not just acquisition.
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