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BtoB

Four A’s names senior VP-digital initiatives

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New York—The American Association of Advertising Agencies has named Harold Geller senior VP-digital initiatives. Geller was previously VP-e-business solutions for Verance’s ConfirMedia unit. In his new position, he will be responsible for the Four A’s digital initiatives, including promotion and sales of Ad-ID, a joint venture with the Association of National Advertisers.
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