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Can You Keep a Secret? Best practices in privacy and customer data management online

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Customer data is a company's most valuable asset. Today's technologies provide new opportunities in acquiring and capitalizing on this information. However, done improperly, companies may become exposed to privacy gaffes – problems that could lead to customer mistrust, lost business and legal exposure. Whether you provide or use services online, it is important to understand how data management practices and privacy affect you.
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