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A.T. Kearney will sponsor PBS affiliate's TV business program

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Chicago--A.T. Kearney has agreed to sponsor a new Public Broadcasting Service program called "CEO Exchange," said Kathleen Reichert, A.T. Kearney's VP-marketing. The program will be produced by Washington-based PBS' Chicago affiliate, WTTW-TV. "CEO Exchange" will air eight times per year, with each program featuring one or more CEOs, Ms. Reichert said. Chicago-based A.T. Kearney, a management consulting firm, hopes to reach high-level executives through the program and to use the sponsorship to promote its brand, she said. The program, which will air on PBS's 250 TV station affiliates, will be taped at top U.S. and European business schools, including the University of Michigan Business School. Ms. Reichert declined to say how much A.T. Kearney is paying for the sponsorship, or the duration of the contract. She did say it would last longer than one year.
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