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BtoB

What's a Twintern Anyway?

By Published on .

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Social media expert Paul Dunay, global managing director of marketing at Avaya, said he was shocked to hear of a company that hired a marketing intern to handle Twitter, calling the position a “Twintern.” “OMG, I almost fell off my chair! When did it become OK to just give anyone off the street the keys to one of the most important assets you have … your brand?,” Dunay wrote. Do you agree? READ MORE
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