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BtoB

It's a wrapper

Published on .

What’s next—parking lot bumpers? Another advertising vehicle has been introduced to the world, and it comes in the form of pipe bollards, security posts traditionally used to protect property, people and equipment in rural and urban developments. The AdShield, from facility maintenance product manufacturer Ideal Shield, is a weatherproof stretch fabric designed to fit 6-inch pipe bollards and install exclusively over Ideal Shield bollard covers. Systems are sold with the bollard cover or separately. Products include: Custom four-color AdShields for long-term promotional advertising and point-of-purchase sales; interchangeable AdShields; and risk management and safety AdShields for standard warnings like “High voltage,” “Wet floor” and “Safety equipment required.” “As [the] manufacturer of the bumper post sleeve, which already exists in point-of-purchase locations, we saw this as the perfect place to advertise. Bollard advertising has never been done before and is a great, new opportunity to reach customers,” said Ideal Shield Sales and Marketing Manager Linzie Venegas. In business since 1996, Detroit-based Ideal Shield holds 43 patents for manufacturing—among other products—cart corrals, column wraps, handrails, guardrails and sign bases.
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