AAF launches privacy initiative for small businesses

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Washington, D.C. -- The American Advertising Federation Monday launched a consumer protection initiative aimed at increasing the number of small marketing and advertising businesses with online privacy policies. The AAF plans to distribute a series of privacy policies to the 42,000 small-business members in its 207 local ad clubs and federations. These materials will be augmented with educational workshops for club members in the top 100 media markets. The policies distributed by the AAF are consistent with consumer protection guidelines already developed by the Online Privacy Alliance, which comprises the AAF and more than 60 other corporations and associations. The guidelines include criteria for effective data security and other privacy provisions.
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