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BtoB

AAM: Most publishers producing mobile content

Published on .

Arlington Heights, Ill.—Ninety percent of Alliance for Audited Media publications have a mobile presence, up from 51% in 2009, according to a survey by the organization formerly known as the Audit Bureau of Circulations. The remaining 10% expect to have a mobile presence in the next 12 months, the survey found. Twenty-two percent of publisher respondents said their smartphone and tablet apps or platforms are currently profitable, the survey found. More than half expect these platforms to become profitable over the next two years. Media companies are distributing content on multiple platforms, the survey found, though Apple products dominate the market. Eighty-five percent of publishers have iPhone apps and 87% have iPad apps. The number of Kindle and Nook apps is growing, however, with 67% of publishers developing Kindle apps and 57% developing Nook apps. The survey, “How Media Companies Are Innovating and Investing in Cross-Platform Opportunities,” was conducted online among AAM membership in October.
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