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Abacus rebrands itself

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Chicago—Abacus, a catalog data marketer and division of DoubleClick, Monday announced it has rebranded. The announcement was made at the opening reception of the Annual Conference for Catalog and Multichannel Merchants.

Brian Rainey, CEO of Abacus, told BtoB the rebranding, which includes a logo change—is the culmination of a “yearlong process” that included surveying customers and employees.

“Visually, the new Abacus brand illustrates our dedication to reducing complexity, discovering what matters and our commitment to helping marketers find continued and improved value,” Rainey said in a statement.

—Carol Krol

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