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Abacus name to now represent all data services under Epsilon brand

Published on .

Dallas—Epsilon, a database marketing company, announced that Abacus, the cooperative database provider it acquired from DoubleClick earlier this year, will now be the brand name for all Epsilon’s data services.

“After bringing Abacus into our family earlier this year, we immediately recognized the tremendous brand equity we had across our two well-established brands” said Michael Iaccarino, president-CEO of Epsilon, in a statement.

The company also changed the name of several individual services, including the Abacus Business to Business Alliance, which now becomes Abacus Business to Business Cooperative.

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