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BtoB

ABC announces release of multimedia publisher’s statements

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Schaumburg, Ill.—The Audit Bureau of Circulations announced Monday the release of the first two multimedia publisher’s statements for business publications.

RN and Nation’s Restaurant News are the first ABC members to adopt and release multiplatform audience metrics in the new report format.

ABC said the multimedia reports allow RN and Nation’s Restaurant News to present advertisers with data on Web site activity, e-newsletter distribution, trade show activity and pass-along receivership data alongside total qualified circulation data. All of the data elements are presented as “total gross contacts” on the report.

—Sean Callahan

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