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BtoB

ABC approves standards revisions

Published on .

Schaumburg, Ill.--The Audit Bureau of Circulations said Tuesday that its board of directors approved actions on refining readership and subscriber research verification standards, and revising combination sales rules for newspapers, consumer magazines and business publications.

The board approved changes to ABC's Reader Profile and Subscriber Profile reports and standards.

Previously, changes to these programs have been steered largely by the Reader Profile and Subscriber Profile Advisory Committees, which consists of media buyers, newspaper and consumer magazine members, and leading researchers. The ABC board said it will take over changes “so that an even broader cross-section of members have an opportunity to share their perspectives,” according to a press release.

Additionally, the board voted to align rule language governing combination sales for all publisher divisions.

--Sean Callahan

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