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ABC disqualifies circulation for EBSCO, InFlight sponsorship programs

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Schaumburg, Ill.—The Audit Bureau of Circulations announced Tuesday that its continued investigation of EBSCO Consumer Magazine Services, which was censured in March for improper record keeping, led the ABC board to disqualify the circulation claimed as paid from these sponsorship programs because of a lack of qualified sponsors and a lack of payment.

This affects circulation for more than 80 consumer magazines that participated in ECMS programs after July 2003.

The ABC board also disqualified the circulation of sponsorship programs managed by InFlight Newspapers and Magazines, affecting at least 20 magazines, with more likely to follow as audits are completed.

Beginning in the second half of 2004, InFlight did not pay these publishers for copies of the magazines; ABC rules require that publishers receive payment in a timely manner for sponsored copies to qualify as paid circulation.

ABC said that should it determine that any of the publications associated with the disqualified ECMS and InFlight sponsorship programs willfully circumvented ABC rules, the board may consider censure as an appropriate next step.

—Sean Callahan

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