×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ABC introduces m.Audit report

Published on .

Most Popular
Schaumburg, Ill.—The Audit Bureau of Circulations announced that its ABCi unit is introducing a standalone m.Audit report. With the report, which was developed in conjunction with Verve Wireless and Handmark Inc., mobile publishers will be able to provide audited mobile usage statistics to potential advertisers.

Among the information included in the audit are mobile audience by device type, day and daypart, unique visitors and page views.

In addition to including those data on the m.Audit report, business publishers may also include them on the ABC’s Multimedia Publisher’s Statements.

In this article: