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ABC introduces new rules for magazines and newspapers

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Schaumburg, Ill.—The board of the Audit Bureau of Circulations announced Tuesday that it has modified its definition of a digital magazine in the U.S. and Canada.

A replica digital edition no longer needs to be presented in a layout identical to the print version, according to the new standard. The move was made to accommodate replicas designed for reading devices such as Apple’s new iPad, according to ABC.

Condé Nast’s Wired was the first magazine to seek ABC review of its iPad version, which will qualify as a digital replica edition under the new guidelines.

Additionally, ABC said its board gave initial approval to creating new U.S. reports that reflect a newspaper’s total audience across a number of products. With this move, publishers may begin reporting e-reader distribution averages, mobile app purchases and total paid and verified circulation under “multiple newspaper products, including branded print editions associated with the flagship newspaper.”

These new reporting options will be available to U.S. newspapers beginning Oct. 1. “The changes announced today, combined with the move toward a ‘total circulation model’ that has already been approved, will provide our advertising customers with more transparency and more market data than ever before,” John F. Sturm, president-CEO of the Newspaper Association of America, said in a statement.

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