New York—More bad news for the newspaper industry: Average weekly circulation at U.S. newspapers fell 2.6% in the six-month period ended in September, according to a report released on Monday by the Audit Bureau of Circulations. Sunday circulation fell 3.1% ABC’s Fas-Fax report said that 18 of the top 20 newspapers reported weekday circulation losses, with especially sharp declines at the San Francisco Chronicle
(-17%) and Boston Globe
(-8%). It was a mixed bag for newspapers that carry a large volume of b-to-b advertising: Circulation for The Wall Street Journal
fell 1%, to about 2 million, while circulation for The New York Times
was up 0.5%, to 1.1 million. The continuing readership decline at newspapers comes as more people get their news from the Web. About 30% of adults turned to the Internet for news in 2004, compared with almost none in 1996, according to the Pew Research Center for the People and the Press.