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BtoB

ABC offers improved media analysis tools

Published on .

Schaumburg, Ill.—The Audit Bureau of Circulations said it will relaunch its e-Data center next Monday. It will feature enhanced media analysis tools including more streamlined navigation, improved search functionality and customizable FAS-FAX reports.

Unlike the current tools that require users to search by product, the new version enables media buyers to search by title, parent company, classification, market or circulation size.

A video on the ABC Web site showcases the new features.

—Carol Krol

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