×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ABC changes rules regarding digital editions

Published on .

Arlington Heights, Ill.—The Audit Bureau of Circulations has modified its rules for replica digital editions of U.S. and Canadian consumer magazines. ABC said that advertising in print and digital editions may now differ, although editorial and photography must remain the same in both.

Additionally, ABC said publishers are no longer required to secure opt-out confirmation from advertisers that do not want their print ads to appear in digital editions.

ABC also announced that business publications no longer need to ask a personal identification question if the subscriber is required to provide a unique name and password when requalifying. ABC also said no personal identification question is necessary if publishers make recordings of qualification efforts available for the audit.

Most Popular
In this article: