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ABC, Scarborough Research and NAA launch Audience-FAX Initiative

Published on .

Schaumburg, Ill.—The Audit Bureau of Circulations (ABC), Scarborough Research and the Newspaper Association of America (NAA) on Monday rolled out Audience-FAX, a new initiative designed for marketers and advertisers that combines U.S. newspaper circulation, total readership and newspaper online measurement.

Two hundred and six newspapers are participating in the Audience-FAX launch, reporting in-market print, online and net combined readership as measured by Scarborough Research.

The new information is available to marketers through Audience-FAX. It is also available in an online database (www.audiencefax.com) created and hosted by Scarborough Research.

—Matthew Schwartz

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